One of the things I’ve noticed between somebody who has been blogging for 6 months versus 6 weeks is the distinct difference in the way they write. I even noticed this with my own blog posts as a I looked back at many posts that I had written when I started my blog.
During the early days of my blog, I was trying really hard to fit the mold of what makes a good blog post. I did things like use bold titles, bullet points, and italics. I still do all of those things, but in those days I filtered my writing and I held back on what I was thinking. As I got further away from that I noticed a dramatic difference in the way my content was being received by my audience. They started to become much more engaged with my content. I started to write about all the things that might be a bit questionable or viewed as violating the “too much information rule.”
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Finding your voice is something that takes time. It really comes down to writing every single day. While you don’t have to post every day, if you write every day, you will eventually get better at it, and it will flow naturally. The other thing that happens by doing it every single day is that you will continually stimulate your creative thinking. I often will read somebody’s blog a handful of times before I decide to start commenting on their posts. Then, I will find them doing something really unique or interesting and that ends up making me want to read their blog more.
It’s not uncommon for bloggers to tell you that there was one special post that catapulted them stardom, and in that moment I think they have truly found their voice.
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Our egos often prevent us from getting feedback from people. Having your masterpiece torn to shreds by another blogger is not exactly what you are hoping for. But what’s amazing is that getting it torn to shreds and having it reassembled sometimes completely changes the post for the better. The other thing that is amazing is how much people are willing to help. The more help you ask for, the more quickly you’ll be able to find your voice.
Once you find your voice you’ll start to see a whole different level of engagement from your reader base.
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